Target Market Part One

Part of being referred effectively and on a consistent basis is to make it easy for people to do it. By clearly identifying who you are trying to have as a customer, it makes it easier and more likely that you will not only get referrals, but referrals to the people that you really want.

A real target market however is not based on the ability to access their cheque books but rather their ability to connect with you at a level that makes them behave in a way that’s much more dependable, and loyal.

Once they’re your client they stay your client.

At the end of this session you will have a draft plan of the type of clients you want to work with and more importantly why they would want to work with you.